The HVAC industry is around 100 years old, but it seems like the advertising hasn’t changed at all. Air conditioning industry advertisements still look the same as they were 50 years ago. Let’s look at the history of HVAC advertising and see how things have changed — and stayed the same.
The Dawn of the HVAC Industry
Initially, HVAC systems were sold as a productivity booster for factories and companies. THe idea was that they could get more from their workers if the environment was more comfortable. Air conditioning marketing soon adapted to target homes, with ads making them seem like luxury appliances across the country. Since then, air conditioning has become a necessity rather than a luxury, with nearly 100% of new homes including an HVAC system.
Despite the broadening of the HVAC industry from industrial to residential, the advertising of products has changed very little in the past half-century. Technology has changed quite a bit in the past 100 years, but how these products are posed to customers has remained consistent due to the fact that we engage controlled air systems similarly.
Comparing Some Vintage and Current Ads
Here we see the nest thermostat ad, with a look and feel similar to a vintage HVAC advertisement from the 50s.
Next, both of these ads focus on attractive females with red/pink coloring. The minor difference between these is that Crosley talks about comfort and Panasonic is emphasizing eco-energy efficiency in the copy.
This next ad is almost creepily similar to one from the 50s, showing a family that is assumably so happy due to the comfort of their HVAC system.
Last but not least, the ads below show the AC as a bit of a lifesaver on a hot day, depicting it as a necessity rather than a comfort appliance.
It’s plain to see that HVAC advertising really hasn’t changed over the past 50 years. Will we look back in another 50 years and still see the same similarities?