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LG's New Artcool - Awesome product BUT weird Marketing

March 11, 2014 | Blog


New 2014 LG Artcool: Great Product – Bad Marketing

I really think LG is definitely on the right path the the new Art Cool ductless minisplit.  Getting rid of the single most pervasive complaint about ductless minisplits. They’re Ugly.  Not anymore.  The all new LG Art Cool has Great design as well as performance featuring inverter technology allowing for better efficiency and comfort.  HOWEVER, this commercial has some seriously strange “ET Phone Home” moments.   Of course they are not marketing to americans.  phew….

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