Local HVAC Company Advertisement
A/C Flyer Ad Example and Rationale : Houston, TX
We have been playing around with Fiverr for some of our marketing materials. This poster was a little tester to see if the designer would be up to our standards. In the past we have used 99designs for small graphic design projects. For the most part we have been very happy but the fiverr route was so cheep we could not pass it up. To compare prices:
99designs: $199 (go to one of our service area pages to see an example of their work)
Fiverr: $10 (below)
The benefit to 99design is the crowd sourcing of talent where Fiverr can be a bit of a gamble at times as you only get one designer. All in all I'm happy with the intro product. We will be moving forward with having this individual completing our full price book. The end price will probably be 1/10th of what we would pay someone stateside.
We will let you know how the pricebook process goes as it is far more involved.
For this specific piece the plan is to modify it for future product offerings. Modewise it will probably go on some sort of flyer. Perhaps for a technician to walk the neighborhood and drop off. It can also be placed in areas of local business or in other promotional materials.
Let me know what you think. My assumption is that these show legitimacy and bring awareness more than they create any action out of a customer. I think the reaction is "well thats nice". Where in future flyers we will likely want to create a CTA (call-to-action) in customers drawing them to call and set up appointments for equipment or maintenance.